When Cindy Rose was tapped to become the next CEO of WPP she gave a speech that outlines who she was as a leader and her three pillars “People First”, “Winning for Clients, and “Harnessing AI”. We wanted to send our congratulations on her new role and enshrine her three pillars in a special way as she ushered in a new era for WPP.
We found a vendor that created album art made from song lyrics, or in this case, Cindy’s own words on leadership. We sent her this framed art along with a letter that included a QR code leading to a playlist that gave nods to her NY and UK home-bases, her pillars, and her new role.

OUTCOME: Deal with WPP closed in Q3 FY27 / $10.1M in new ACV / $81.9M TCV