We targeted the CEO and CHRO of Asda, celebrating the return of their famous 'pocket the difference' campaign and their launch of
Workday Peakon Employee Voice. We also gently introduced our new System of Agents. We wanted to show our understanding of the brand
and 'tap' into their tongue-in-cheek-spirit with lines like: 'Helping you manage your people and your money, so you can focus on your success and
deepening those iconic pockets’. The idea behind this concept was to suggest that if you’re signing up with Workday, you’ll need seriously long pockets to
hold the savings you’re going to make. The campaign featured the modified jeans, complete with label, a note card and a Folloze page.