We wanted to approach Adidas about ‘joining the team’ at Workday. Six of the ten leading sports brand were signed up with Workday, so this was about adding Adidas as the 7th addition to the team, the spearhead to a potent attack. To do this we created a premium direct mail box which included a bespoke forward thinkers video which activates upon opening, a personalised message card, supporting brochure and above all, a Workday/Adidas football shirt sporting ‘7’ on the back for each of the recipients.