For this year’s Elevate ABM invite, we drew a direct visual analogy between the ‘It’s a new work day’ theme and the tool used to manage it – the calendar. The design mimics the familiar layout of a functional calendar page but it’s dedicated entirely to the event date to mark the start of a new era. Instead of a daily schedule, each page details how this ‘new work day’ will benefit the audience by highlighting the three compelling reasons to join. This transforms the abstract promise of a new work day into a concrete, unmissable appointment on their desk.