A tangram starts as a perfect square, symbolising a secure, governed system of record, yet its pieces can be endlessly recombined without losing structural integrity – mirroring how Workday unifies finance, HR and planning to enable transformation and AI innovation while maintaining a stable, adaptable core.

The direct mailer is a premium magnetic-closure box containing a branded wooden tangram, four custom designed coasters, an informative booklet and a personalised note that links the puzzle’s flexibility to Workday, creating a memorable tactile experience that naturally leads into deeper discovery conversations.
To deepen this relevance, we created 14 booklet variations and over 70 personalised notes to deliver a truly bespoke engagement.